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Amazing tracts of land, land trusts, land preserves and spectacular
properties require more time and marketing effort in order to
attract just the “right” investor/buyer. When choosing
a REALTOR to represent you in such transactions look for that
person’s ability to:
1. Define the unique attributes of the property
2. Create a comprehensive marketing plan
3. Pay focused attention to the project over an extended period
of time
Exceptional Properties Need Exceptional Definition
It is essential to define and differentiate exceptional properties
clearly. Although such gems already stand out because of unique
quality and eminent location, it is still wise to emphasize those
qualities in a way that prospective investors/buyers easily can
assess. Whether this means that you and your consulting REALTOR
will choose multi-phased and varying graphic details, virtual
tours available to a wide audience, or selected mailings to particular
audiences, be sure your REALTOR is up to the challenge. Exceptional
properties need exceptional definition.
Exceptional Properties Require Exceptional Marketing
The investor/buyer who appreciates the unique quality and location
of a exceptional properties may come from the next town, the next
state or from anywhere around the world. To successfully sell
such properties, be sure your REALTOR is willing to devote dedicated
resources to the project. Is this person ready to deliver a customized
marketing plan that will reach a TARGETED AUDIENCE of prospective
buyers? Besides the standard marketing plan—brochure, database
marketing, cooperation with other brokerage companies, advertising
in local Real Estate publications, and MLS Listing support—
the REALTOR you choose will make your position stronger when display
advertising, customized graphics, and placements in premier home
magazines is part of the plan. Customized press releases, and
web site connections are “musts” on the To-Do-List.
The Internet has been a tremendous support in the marketing of
all real estate, but is especially helpful in marketing exceptional
properties. Virtual tours, expanded listing information, and the
ability to search for homes geographically or by market bring
million-dollar properties right to the desk of prospective buyers.
AND you can count on discretion, efficiency and sophistication.
Professionals Helped to Keep Sales Strong for 2003…What
is the Forecast for 2004?
The U.S. real estate market continues to show strength in nearly
all markets. Real estate IS a local business and clearly, there
are some regions and segments of the Exceptional Property market
that are not experiencing as favorable sales conditions.
…Yet….These Facts Must be Considered…
Competition: Ultimately, you are limited by the current competition
that is on the market at the same time as your property. Prudent
buyers will not pay more for your property than they'd have to
pay for other similar ones.
Current Market Conditions: If the market is currently flooded
with similar properties for sale and real estate buyers are scarce,
you can expect to sell your property for less than you would if
there were a shortage of supply and lots of eager potential buyers.
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